Meet the Bugs Group team
Mark Goode
C.E.O
Mark Goode – CEO, The Bugs Group
Mark Goode is a passionate advocate for children’s physical and mental well-being, dedicating his career to helping young people develop confidence, resilience, and essential life skills. As the CEO of The Bugs Group, he leads one of the UK’s leading children’s activity providers, delivering engaging and impactful programmes through YogaBugs, FootieBugs, and multi-sports holiday camps.
Mark believes that every child deserves the opportunity to thrive, and The Bugs Group is built on that foundation. With a strong focus on mindfulness, movement, and social development, his mission is to give children the tools they need to navigate life’s challenges, develop self-belief, and build a healthier, happier future.
His leadership has helped The Bugs Group expand its reach, working with schools, councils, and families to make a real difference in the lives of thousands of children every day.
Lisa Applebee
Managing Director
Lisa joined YogaBugs in January 2009, starting at the company with a young daughter and was beginning to practice yoga herself. She could see the huge benefits of yoga and mindfulness for children and that early intervention was very important. When YogaBugs moved from London to Birmingham in 2010, Lisa also moved to help grow YogaBugs in the area and expanded the number of schools and nurseries YogaBugs were working with in the area.
Lisa helped the company expand into FootieBugs, DanceBugs and MultiBugs and as The Bugs Group grew, Lisa was appointed Managing Director in 2019.
“I feel so lucky to run a company that I am passionate about and that genuinely helps the next generation through sports, yoga and mindfulness. Through our Head Office team, coaches and franchisees, it’s our mission to help children stay active through the body and the mind!”
Zoe Brown
Divisional Manager - Virtual
Zoe joined The Bugs Group at the beginning of 2020 after a long career in customer service. She oversees our YogaBugs virtual programme, implementing it into schools all over the country.
‘I wanted my career to go in a different direction when I joined The Bugs Group and loved that I would be able to support children with mental health & wellbeing via early intervention. Having an SEMH child I wanted to try and make a difference to all children who needed support and enable children to have access to such a fabulous resource from a young age.’
Brad Coggins
FootieBugs Manager
Brad has coached with Solihull Moors for 4 year prior to joining FootieBugs. He has also played at a high level, representing West Bromwich Albion and Burton Albion at reserve and first team level.
“After speaking with Ash I was keen to join FootieBugs and adapt/learn different styles of coaching for different age groups. I have enjoyed every minute of being on the grass and in the Bugs Group office environment so far!”
Toby Ford
Lead Creative
Toby joined The Bugs Group in November 2019, a graphic designer/motion graphics artist with experience of the gaming industry, internet e-commerce based TV and marketing based design roles. “I was instantly interested by the role as it offered a chance to work on both sides of the fence, corporate/traditional design and animation/design for a fun child friendly e-learning type digital product, this was appealing as it allows me to switch between the two styles and keeps it fresh for me as a designer.”.
Toby was responsible for the creation of the content for virtual Yogabugs including filming, green screen studio work and the creation and animation of the assets within.